Why Gen Z and Millennials prefer paying for exclusive content
It is well-known that the way younger generations consume media has changed drastically in the past few years. The decline in traditional TV consumption, the importance of influencers over celebrities, or the audio content boom are just a few examples that come to mind. What brought these changes on and do they affect how digital communities consume content nowadays?
Personal connections in a digitalized world
Gen Z and Millennials have taught the world that nothing has real meaning without connection. Being part of a community in the digital landscape is a crucial factor for these generations when deciding upon becoming a part of something or not, and consequently, paying for content. Creators are mostly part of these generations, so they apply this knowledge when crafting their content. They don’t offer just their productions, but also, meaningful interactions. They know that by gestures like a direct message, a comment reply, or a live Q&A session, followers feel they belong and go from passive viewers to loyal supporters.
Experiences over freebies
For Gen Z and Millennials, the digital world must resemble the real one. These younger generations crave connection with their favorite influencers for the same reasons that they need real experiences over generic free content. Experiences facilitate connections and feelings of belonging. They need to be unique and not to be found elsewhere. Only then, will we see our digital natives ready to pay for content.
Fear of missing out (FOMO), a powerful driver
Gen Z and Millennials love exclusive memberships. Why? FOMO. It is a powerful psychological driver at the time of consuming, anything. Limited-time offers, unique rewards, and exclusive benefits, motivate our young generations to be part of an “in-group” and therefore use their wallets in the digital world. By emphasizing the scarcity and urgency of a determined product or service, platforms cash in on digital natives.
Consuming ethically
As we have stated, young content consumers are a hundred percent “personal.” These generations embrace the slow movement in their mindful consumption. They prioritize authenticity and quality over generic or massive options. They will always support an individual creator rather than a large corporation. Paying for exclusive content that is personal, relatable, unique, and scarce is a pretty natural behavior among our digital natives.
Unquestionably, Gen Z and Millennials have reshaped the digital landscape. At Pixel Profits, we understand the drill and we can help you engage you with your audiences by maximizing the potential of your content.
