Case Study #2 - Add Axtra
AI-Driven Growth: How Add Axtra Turned Challenges into Profit with Pixel Profits
Presenting… Add Axtra!
Add Axtra is a Dutch agency with a broad geographic presence, managing close to 20 creators, mostly based in Argentina, Mexico, and Colombia. They specialize in helping creators monetize their content by growing their online presence through various social strategies. You’ll also notice they’re not the typical agency dying for attention. They’re discreet, action-driven, and results-oriented; to give you an idea, they manage 2 creators that rank in the top 1% of OnlyFans. However, you won’t see them throwing any neon-themed parties.
Room for optimization
Add Axtra decided to bring us on as part of their growth strategy. One of their immediate needs was to monetize their extensive existing portfolio of content without facing additional costs. By entrusting time-consuming tasks to Pixel Profits- such as verification processes across multiple fan-based platforms, organization, description, tagging, and distribution of content- they freed up valuable time to focus on what they do best: helping their content creators’ businesses grow.
Our tactics for success
At Pixel Profits, we know the drill so we immediately designed a plan for Add Axtra to tackle their specific needs. Our experts integrated the advanced AI solutions that are the basis of what we do here at Pixel Profits.
By placing this plan, we aligned and optimized the processes of verifying, uploading, describing, and tagging their existent content taking a heavy weight off their shoulders. Our client immediately saw the benefits of this partnership: first, the time they saved by handing over growth-related tasks to us meant they were able to focus on their core strengths. Second, and even more remarkable, is a +30% revenue increase without any additional costs.
The fruits of our labor
The results of our partnership were impressive from the very beginning. From February to July, the 6 models we worked with showed steady growth.
Model 3 emerged as the star performer in the first 2 months. While February showed an average growth of just 0.02%, all campaigns picked up significantly by March, reaching an average of 7.51%, generated mostly by the 25.00% growth achieved by Model 3. April and May marked the biggest leaps, with May hitting an average of 26.75%, largely due to the 3rd Model’s stellar 46.36% performance. By June and July, the momentum stabilized, averaging around 31.59% and 33.57% always upwards. We are already looking forward to what the next months will bring!
The growing trend highlighted the effectiveness of the strategies we put in place, delivering consistent and scalable results across the board.
